HbbTV Symposium


Digital Uk wins top tech award for Freeview Explore

Digital UK has received an industry award from the HbbTV Association for its development of
Freeview Explore, it has been announced.

A new feature now rolling out across Freeview Play devices, Freeview Explore saw off stiff
competition from across the globe to take first place in the Best use of HbbTV for content discovery
(VOD and Guides) category at the first HbbTV Awards held in Rome this week.

Freeview Explore lets viewers get the most out of their Freeview Play TVs and boxes by
showcasing the best on-demand programmes from the UK’s leading broadcasters. Viewers can
browse recommendations from BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play, or quickly
search the thousands of shows which are available to watch on-demand. The easy to use app was
praised by judges for its seamless integration of services.

Technical development of Freeview Play, including product specification, is led by Digital UK.
James Jackson, Technology Director at Digital UK, said: ‘Freeview Explore provides the perfect
way for Freeview Play viewers to catch-up with the TV they love or discover new and exciting
shows for the first time. We’re delighted to receive this award from the HbbTV Association in
recognition of the hard work of the teams at Digital UK and Freeview, and the support of our
manufacturing partners.’

Freeview Play TVs account for more than half of all Smart HD TV sales in the UK, with products
available from around 20 leading brands*. More than 1.5m Freeview Play devices have already
been sold.

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