HbbTV Symposium


Business model for addressable TV works well in Czech Republic

Digital marketing is experiencing rapid development. Predictive and artificial intelligence, a high degree of automation, attribution models, accurate cross-media metrics, and one-to-one communication are just a few of the achievements ad tech has brought us over the last several years.

Read more: http://r2b2.cz/en/business-model-for-addressable-tv-works-well-in-czech-republic/?utm_source=twitter&utm_medium=social&utm_campaign=article_hbbtv_en_20171026

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