Symposium Agenda

Two days of presentations, moderated sessions, and industry insights — Rome, October 17–18, 2017.

A bright, airy conference setting with rows of seating and a stage illuminated by warm overhead lighting, conveying a professional symposium atmosphere.

Two-Day Programme

The 6th Annual HbbTV Symposium spanned two full days at the Auditorium Antonianum in Rome. Sessions covered the latest developments in Hybrid Broadcast Broadband TV, with contributions from broadcasters, technology providers, and standards bodies across Europe.

The agenda featured keynote presentations, panel discussions, and moderated sessions exploring HbbTV deployment, emerging standards, and real-world case studies. A detailed timetable was made available to registered attendees.

Schedule at a Glance

Day Focus Highlights
October 17, 2017 Keynotes & Industry Outlook Opening addresses, broadcaster perspectives, HbbTV market updates, and technical deep-dives from leading organisations.
October 18, 2017 Panels & Case Studies Moderated panel discussions, operator case studies, standards evolution, and the HbbTV Awards 2017 ceremony.

Session Topics

Presentations and discussions at the symposium addressed a broad range of subjects shaping the HbbTV landscape:

  • HbbTV 2.0.1 and the roadmap for future releases
  • Operator deployments and hybrid service rollouts across Europe
  • Targeted advertising and addressable TV
  • Application development and user experience design
  • Interoperability testing and device certification
  • Regulatory developments and spectrum policy

Speakers represented organisations including Google, Mediaset, Tivu, ITV, Fraunhofer, BBC, Nagra, Sofia Digital, Intertrust, and many others. See the Featured Speakers page for the full list.

Venue

All sessions took place at the Auditorium Antonianum, a historic venue in the heart of Rome equipped with advanced technical facilities for conference presentations and live demonstrations.

For more information about the location and facilities, visit the Symposium Details page.