About the Symposium

The HbbTV Symposium is the premier annual event dedicated to Hybrid Broadcast Broadband TV. The 2017 edition in Rome featured a packed two-day programme of keynote presentations, moderated panel discussions, and technical sessions exploring the latest developments in HbbTV standards and adoption.

Attendees heard from leading voices at organisations including Google, Mediaset, ITV, Tivu, Fraunhofer, and the BBC. The event also hosted the HbbTV Awards 2017 ceremony, recognising outstanding contributions across Diamond, Gold, Silver, and Bronze categories.

View the Agenda

The annual HbbTV Symposium in Rome serves as a central meeting point for professionals working at the intersection of broadcast and broadband television. This gathering brings together broadcasters, technology developers, media executives, and regulators to explore the evolving landscape of hybrid digital television. Attendees engage in meaningful discussions about how traditional broadcasting can merge seamlessly with internet-delivered content, creating richer and more interactive viewing experiences. The symposium has grown steadily over the years, reflecting the increasing importance of hybrid TV standards across Europe and beyond, as the industry works toward common technical frameworks that benefit both content providers and audiences alike.

Set within the historic Auditorium Antonianum in the heart of Rome, the symposium benefits from a venue that combines classical character with modern technical capabilities. The location provides an atmosphere that encourages focused conversation and genuine connection among participants. Over two full days, the program balances structured presentations with informal networking opportunities, allowing for both formal knowledge exchange and spontaneous collaboration. The refined surroundings of central Rome add a sense of occasion to the proceedings, reinforcing the importance of the topics under discussion and the caliber of the professionals who attend from across the media and technology sectors.

The symposium program covers a wide range of topics central to the future of hybrid television, including technical standards development, user experience design, content discovery, and the integration of new devices into the home viewing ecosystem. Presenters and panelists share insights on how broadcasters can adapt to changing consumer habits while maintaining the reliability and reach of traditional transmission. Discussions also address regulatory frameworks, accessibility considerations, and the role of data in personalizing television services. These conversations help shape the direction of the industry, as stakeholders work together to define the next generation of connected television experiences.