Where

Auditorium Antonianum

In the heart of Rome, the Auditorium Antonianum is a distinguished historical building equipped with advanced technical facilities. Its central location and elegant architecture made it an ideal setting for the 6th Annual HbbTV Symposium, held on October 17–18, 2017.

The VI HbbTv Symposium in Rome brings together the brightest minds from across the broadcast and broadband television landscape. Attendees gather each October to explore the evolution of hybrid television, from connected devices to ultra-high-definition content delivery. Industry leaders, technical experts, and creative professionals share insights on how HbbTV continues to bridge traditional broadcasting with modern digital interactivity. The symposium's programme covers topics ranging from device compatibility and audiovisual standards to the future of immersive viewer experiences. It is a vital gathering for anyone invested in the direction of television technology across Europe and beyond.

The event's setting at a distinguished venue in central Rome adds a unique atmosphere to the proceedings. The historic surroundings complement the forward-looking discussions taking place inside, creating a blend of cultural heritage and technological innovation. Attendees have described the symposium as both professionally enriching and personally inspiring, with ample opportunity for meaningful conversation during breaks and evening gatherings. The carefully curated agenda ensures that each session builds upon the last, guiding participants through a comprehensive look at where hybrid television stands today and where it is heading next.

Sponsorship and partnership opportunities at the symposium offer organisations a platform to connect with a highly targeted audience of decision-makers and innovators. Companies from across the television ecosystem participate, including technology providers, broadcasters, and digital media firms. The event's structure allows sponsors to showcase their latest developments through presentations, demonstrations, and networking sessions. Many returning partners cite the quality of the attendee list and the focused nature of the discussions as key reasons for their continued involvement. It is an efficient and effective environment for building relationships within the industry.

The symposium also recognises outstanding contributions to the HbbTV ecosystem through its awards programme. Categories honour innovation in areas such as application development, user experience design, and technical implementation. The awards have become a highlight of the event calendar, drawing submissions from across the industry. Winners are announced during a dedicated ceremony, providing well-deserved visibility for groundbreaking work. Beyond the awards themselves, the programme includes presentations from past winners and expert moderators who offer practical guidance for those looking to push the boundaries of what hybrid television can achieve.